Achieve Better Results with a Topical Map for Local SEO

Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.

So, what is a topical map exactly? A topical map for Local SEO uses a network of closely related topics to create an intuitive structure for website content that is favorable for search engine algorithms and users.

The success of a topical map is determined by how well it targets the search queries of your audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.

To put this into action, you first need to conduct keyword research. Using platforms like SEMRush or Google Keyword Planner allows you to find high-volume keywords with low competition linked to your services or products.

Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.

The advantages of using a topical map in a local SEO strategy are far-reaching. Because topical maps help search engine algorithms recognize the relevancy of your website content, it's more likely to increase your site's appearance in search result, thereby driving traffic.

All in all, with a well-planned topical map, more info you can substantially improve your local SEO and make your website significantly more accessible.